Formerly known as USRealty, UnReal Estate allows home sellers to list their properties on the MLS (Multiple Listing Service, a database established by cooperating real estate brokers to provide data about properties for sale) for a flat fee.
TinyWins was tasked to create a series of animated Instagram Stories for UnReal Estate’s IG page, and I got the opportunity to contribute.
The brand had pre-existing graphic assets and design language, so the ask was relatively simple - inject some life into the assets without overdoing it. Personally, I liked the playful aesthetics, so it turned out to be a pretty enjoyable process.
They had graphics like colorful balloons and cardboard boxes with confetti to symbolize the excitement and celebration of moving into a new place, as well as a spyglass which represents the search engine that UnReal Estate provides for users looking for places on the MLS.
Tempting as it was to give those boxes a cartoony distort effect and rotation animation with the flaps flinging out as the confetti bursts out of them, I had to restrain my desire in order to keep the animated spots simple. Those assets would otherwise draw too much attention and make the brand look a lot more playful than it should be.