Client: NFL
Production Company: Loyalkaspar
Creative Direction: Geoff Bailey
Art Direction: Scottie Lim, Timmy Lingard
Producer: Nicole St. Germain
Design: Geoff Bailey, Scottie Lim, Timmy Lingard
Animation: Scottie Lim, Timmy Lingard

A short opening sequence that I worked on during my internship with Loyalkaspar in New York, this motion graphics piece was created for NFL. Working closely with the creative director Geoff Bailey as well as my fellow intern and good friend Timmy Lingard, we brainstormed and designed multiple directions before finally settling on the idea of using gold threads. This design signifies the handcrafted originality of the NFL series, and the gold materials provide a premium look and feel to it.

As interns, our concept and design won Loyalkaspar the pitch against competing studios.

Styleframes

Initial frames, gold and black primary colors

Initial frame design: Red, blue and navy primary colors